Online Process Pros
There are four pieces that are the foundation to your business online
You need a website, your first sales funnel, you need to take advantage of digital assets and you need a way to connect them all through strategy and software.
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Anything less and your partial solution won't convert traffic to leads and clients as regularly and predictably as you could be.
Your website
This is the best advertising you will ever invest in.
This is the first place that people will see you online - your first impression. Make sure it looks good!
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Your website is more than just a domain name, hosting, and a content management system for your content. It needs to convey who you are, who you help, what you offer and how you are different.
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You'll need an eye for design and conversion, time for development (and in some cases know programming languages), and then you'll need copywriting for all of your pages.
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But even a great website isn't enough to convince clients to work with you.
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Your first sales funnel
A funnel that converts traffic to leads, and leads into customers.
Think of this as your digital buyer's journey.
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A sequence of pages, emails and content that turns the people who visit your site into leads, and converts those leads into interested prospects and clients. And you can automate most of it.
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It is a way for you to provide value, introduce and differentiate yourself and your service, educate and provide value to the people that visit you online – without having to do it all manually.
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This is the piece that will work the hardest for you online.
Depending on your business goal, there are a few things to consider.
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Your digital assets
Leverage existing platforms to position your business to win clients.
Think of places like social media, online directories, Google Business, places to host your content and more. These are places where it is important to exist, but you don’t own the platform itself.
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Even though you don’t own the space, these places have userbases made up of millions or even billions - some of those users being your ideal clients - and they play an important role in establishing your business online.
Find out where your ideal client spends most of their time online, and build a strategy for that platform first.
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Connected Systems + Strategy
Make these pieces assets that work for you to drive your business online.
The systems you need to use here will depend on you, your business, your offer, your clients, your goals and how much you want to get in place upfront. Just like the funnel, there is a lot to consider here.
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What email service provider, automation software, tracking systems, and other software will you need? Will they be the same as you grow, or will you need new systems?
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And beyond the systems themselves, how will you use them to build a business online that generates interest, leads, conversions and conversations?
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Getting online is one thing.
Running a business properly online requires the right strategy too.
Your choice now is to learn to do all this yourself, or work with someone.
We highly recommend the latter.
